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Announcing First Climate-Friendly, Energy-Efficient Household “188″ Refrigerator Using a Hydrocarbon Refrigerant to be Assembled in the USA

January 21, 2011 by Chair Hire Birmingham  
Filed under furniture


xml:lang=”en” lang=”en” xmlns=”http://www.w3.org/1999/xhtml”>

Announcing First Climate-Friendly, Energy-Efficient Household “188″ Refrigerator Using a Hydrocarbon Refrigerant to be Assembled in the USA







The climate-friendly hydrocarbon refrigerant, HCR188C1, soon to be designated by ASHRAE as R-441A. (Image courtesy A.S. Trust & Holdings)

Kaneohe, Hawaii (PRWEB) November 9, 2010

Energy-hogging refrigerators will soon have to step aside and face retirement, as the first-ever Green Household refrigerator, running on an all natural climate-friendly and energy-efficient refrigerant, will be produced in limited quantities in the USA beginning this fall. The world of cooling may never be the same.

Called the 188, this green refrigerator is the first product to tap the revolutionary improvement in cooling technology offered by the climate-friendly hydrocarbon refrigerant termed HCR188C1, developed by Hawaii businessman and inventor, Richard Maruya, of A.S. Trust & Holdings.

The ground-breaking refrigerant, a unique blend of pure hydrocarbons, has been certified by Intertek (an independent testing laboratory), as having a stunning zero Global Warming Potential (GWP) as well as a zero Ozone Depletion Potential, and is the first hydrocarbon refrigerant approved by the U.S. Environmental Protection Agency (EPA) for sale in the USA. It is the only refrigerant formula in the world to achieve these ratings and has been designed to replace the hydrofluorocarbon (HFC) refrigerant R-134, which is known to cause global warming and is the current replacement for Freon, R-12 & R-22. The American Society of Heating, Refrigeration and Air-Conditioning Engineers (ASHRAE) expects to officially announce the designation of this refrigerant as R-441A at its annual meeting in January 2011.

A.S. Trust & Holdings is finalizing energy reduction efforts on the 188, a standard 21-cu-ft home refrigerator freezer, and will be submitting it for Department of Energy (DOE) Energy Star ratings. Current results show that the required refrigerant-charge amount of HCR188C1 is approximately 25% the amount of R-134 by volume, just 37 grams. Upon completion of the energy reduction program, Maruya will be arranging for assembly of the refrigerator in the United States, under the Climate Friendly 188 brand, noting, We are proud to say that producing this energy-efficient refrigerator will keep Americans employed.

Maruya has been working on this refrigerant for more than fifteen years and holds U.S. and worldwide patents. The HCR188C1 formulation is a listed refrigerant with Intertek (ETL).

Future products bearing the new Climate Friendly 188 energy-savings label will include household window air-conditioning units. Appliance distributors and dealers interested in becoming part of the 188 refrigerator distribution chain and/or parties interested in purchasing HCR188C1 refrigerant from A.S. Trust should contact Richard Maruya at 808-235-1890 (email: richard(at)astrust(dot)com) or ComStar International Inc. at 800-328-0142 or 718-445-7900 (email: customerservice(at)comstarproducts(dot)com).

About A.S. Trust & Holdings, Inc.

A.S. Trust & Holdings has spent more than a decade developing hydrocarbon combinations for new refrigerant fluids that are based on purely green chemistry, friendly to the climate and also energy efficient. HCR188C1 is a groundbreaking technological advancement capable of revamping entire industries where coolant/refrigerants are in common use. Target applications include cooling systems such as those found in consumer (home) air-conditioning systems, commercial/industrial air-conditioning systems, automotive/vehicle air conditioners, refrigerators, freezers and beverage-vending machines. In many cases the refrigerant can be used as a drop-in replacement without reengineering the equipment. A.S. Trust & Holdings is registered in Saipan, part of the United States Commonwealth of the Northern Mariana Islands, with its U.S. headquarters in the State of Hawaii. The Company began operations in 1998 and filed its first patent in 2000. Website: http://www.HCR188C.com

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Market Segmentation For Refrigerators In Australia

January 13, 2011 by Chair Hire Birmingham  
Filed under furniture

Market Segmentation For Refrigerators In Australia

Market Segmentation For Refrigerators In Australia


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Home Page > Marketing > Marketing Tips > Market Segmentation For Refrigerators In Australia

Market Segmentation For Refrigerators In Australia

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Posted: Feb 02, 2010 |Comments: 0
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Introduction

The essay examines refrigerator positioning within South east Queensland. Material for the research was a combination of primary and secondary research. The secondary material was a collection of journals and reports on the subject matter. Primary research was done by conducting interviews in refrigerator outlets and shopping malls for fifty correspondents. Respondents were required to give their opinions and choices about; preferred product brands, preferred refrigerator types, consumption power, expected duration for the refrigerator and purchasing history (brand loyalty).

How consumers make the purchasing decision for refrigerators

Some consumers look for the most favorable refrigerator type. In other words, this is segmentation by type. In this segment, a variety of choices exist for interested consumers. Consumers can purchase top freezers. Those who choose this model are usually looking for space. This model is quite wide; ranging from thirty to thirty two inches. Usually, the model’s capacity has the ability to meet large storage needs of potential clients. The second category of refrigerators is the bottom freezer type. This type of refrigerator has freezers at the bottom and freezers at the top. They offer less space than top freezers for use. Consumers may also choose to purchase side by side refrigerators. As the name suggests, such refrigerators usually place freezers and refrigerator compartments side by side. Their bins are temperature controlled and they utilize fast ice making cycles. Besides the latter, these types of fridges usually have only sixty five percent usable space. (Whirlpool Corporation, 2000)

Consumers also purchase built in refrigerators. Such refrigerators are created for the purpose of placing them in counters and cabinets. They usually come as side by sides or as bottom freezers. However, consumers asserted that their space utilization is rather poor. Cabinet depth refrigerators are another category of freezers. They are free standing refrigerators with some resemblance to built ins. However, they have less space than actual free standing fridges. The other category is the under-cabinet fridge drawer. These types of fridges are considered as luxurious items as they possess drawers. Overall, in this market segment, it was found that consumers are usually looking for ways in which they can meet both spacing and styling needs. An overwhelming number of consumers asserted that their priorities lie more with the space that a refrigerators has rather than its style. In this regard, the under cabinet fridge drawers were the least preferred as their major selling point is their stylistic features. Additionally, consumers asserted that they usually look for fridges with adjustable spaces. In this regard, they wanted fridges whose height could be easily adjusted. (Consumers Union, 2003)

The second segment is with regard to price. Here, consumers can either purchase refrigerators depending on the cost of purchasing them and also the cost of maintaining them. The latter trait is usually depicted by the amount of energy consumption. The survey found that a large number of South east Queensland consumers (thirty four out of fifty) would purchase fridges with low energy consumption. Consequently, this factor must be ascertained before purchase. Consumers here usually check on the energy consumption figures placed in the refrigerator. Other ways in which consumers ascertain their purchased refrigerators do well is by checking on certain electric devices. For instance, those ones with condensers and compressors located as the bottom, fridges with condensers that utilize fans and those ones with condensers made of copper tubes. Another element that minimizes energy efficiency is the material of construction. Usually, molded plastic are more energy efficient that Formica or wood surfaces.

In line with the latter argument, consumers also look for affordable alternatives. The issue of actual purchasing price matters a lot because consumers can forego convenience or quality for this trait. Many of the respondents avoided models such as side by side because these cost more than bottom freezer types. Price sensitive consumers usually visit a variety of outlets and shopping centers to ascertain which refrigerator types are the most conveniently priced. Also, pricing information is usually obtained through the internet. It should be noted that consumers also look for additional pricing features such as free delivery or low delivery costs.

Many consumers also consider function. For instance, certain refrigerator types have in door water dispenser allowances. Additionally, others have very efficient ice making capabilities while others also have the ability to accommodate huge amounts of products. For example, when one has a large family with teenagers, it is likely that they would like a lot of room for party trays, vegetable and tray bins. Other features that clients look for include surfaces that are easy to clean, convenient shelving, convenience while reaching items e.g. the bottom freezer type may not suit those who are fond of using frosted commodities. (Digest, 2002)

Size is another important issue that consumers are always looking for in their refrigerators. In this case, many of them prefer purchasing refrigerators that can fit their available spaces. In this case, those consumers who fall in the lower age bracket, i.e. the youth, tend to purchase fridges that are smaller in size. On the other hand, those ones with families tend to look for larger sizes. Research shows that large numbers of consumers prefer refrigerators with capacities of between tree hundred to five hundred liters. Quality was also found to be an important factor among refrigerator purchases. Many consumers asserted that quality was usually depicted by the brand name. Twenty six out of the fifty respondents claimed that they would purchase the same brand that they had. This was an indication that brand loyalty was a driving factor. The following was a summary of the most preferred brands in South east Queensland: Whistinghose, Whirlpool, LG, Fisher and Paykel and Samsung. The quality of a refrigerator was also indicated by its durability. Consumers indicated that they preferred commodities with close to eight years durability; this is only possible if the fridge has a high quality.

Decision process of competing products

Key findings indicate that other electric devices with similar capabilities compete with refrigerators. For instance water dispensers and water coolers fall in this category. Also, freezers are closely related to the latter, ice cream makers were also important competitors. Usually, consumers look for energy consuming capabilities, quality, function and branding as desirable qualities in these competing prices. However, the issue of function seemed to weigh heavily in the refrigeration market than it did among the competitors. Additionally, because the latter competitors usually have one function such as the water dispenser, then the issue of segmentation by function in the latter category did not matter as much as it did in the refrigeration segment.

Conclusion

In Australia, the most common type of refrigerator segment is the top and bottom mount models. The second most models is the stand alone freezer which is then followed by the small bar refrigerator. Research has also shown that Australians prefer moderately sized refrigerators. When comparing their consumption with that of other countries in the world, it can be seen that most Australian fridge consumers tend to prefer commodities that are between three hundred to five hundred liters. Where the former amount is usually purchased in Europe while 500 liters are common in the United States. Also, it has been found that refrigerators within the Australian market are a mixture of local creations and exported products. The two major manufacturers include Electrolux and Fisher and Paykel. While the other refrigerators originate from the US, Korea, Japan, Europe and China. It has also been shown that close to three quarter of a million refrigerators are sold in Australia annually. (Harrington, 2002)

Reference:

Harrington, L. (2002): Australian success in adopting new refrigerator MEPS, retrieved from http://www.energyrating.gov.au/library/pubs/aceee-2002a.pdf

Digest, Inc. (2002): Refrigerators & freezers; Consumers Digest, 32, 6, 105-108

Whirlpool Corporation (2000): How to make a home run with refrigeration appliances, Consumer and Family Economics Educator, 12, 9, 67

Consumers Union: (2003): Buying guide, Refrigerators; Consumer Reports, 58, 13, 88

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Refrigeration?

December 10, 2010 by Chair Hire Birmingham  
Filed under furniture

Question by 4everNever: Refrigeration?
Is it true that a fridge wont cool properly unless you have the top (freezer) on and something frozen in it? We have an old fridge in our basement and only you the bottom (fridge) part of it and in the past month or so milk has gotten spoiled in it twice. I think that it is just a coincedence that that happened, since we have been using it like that for more then two years now…but my in laws are saying that since we have turned off the top freezer part and have nothing in that part thats why the fridge isnt cooling properly. Can this be true?

Best answer:

Answer by wwwstat
if you turned the freezer thermostat to off nothing would get cold not even the refrigerator…the freezer doesn’t have to have anything in it but it does need to be set on 3 or 4 or on medium if does not have a numbered thermostat…the cooling air for the refirgerator is circulated down from the freezer to the refrigerator..

Know better? Leave your own answer in the comments!

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Refrigerator Freezer

November 22, 2010 by Chair Hire Birmingham  
Filed under furniture

Refrigerator Freezer

Refrigerator Freezer


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Refrigerator Freezer

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Refrigerator Freezer

By: Leon0234711woks

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Martin Schulke

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Article Source: http://www.articlesbase.com/Refrigerator Freezer





Refrigerators

The refrigerator is an important instrument of food preservation for modern society. The refrigeration cycle is the chemical process that drives the refrigerator and generally consists of four main steps: 1) compression of ammonia refrigerant; 2) cooling of ammonia refrigerant; 3) expansion of ammonia refrigerant; and 4) drawing in of heat from the core of the refrigerator. Many variations on this process exist as manufacturers find new ways to improve the temperature-control aspects of the refrigerator.

Introduction Chances are, he’s in your house right now. He’s big. He’s cold. And he knows where you keep your food. As a matter of fact, he is where you keep your food. He’s your refrigerator. And he’s in for a surprise.

Refrigerators have been a hallmark of American family life in recent decades. Today, a century after the refrigeration cycle revolutionized the concept of food storage, the refrigerator is gearing up for a makeover. Modern science and engineering principles are combining in the latest refrigerators, and they’re on their way to a kitchen near you in the not-too-distant future.

From the Cave to the Kelvinator Although it is nearly impossible to fathom now, modern refrigeration was not a part of daily family life until the 19th century. Prior to today’s beloved, compact steel boxes, people stored food in the coldest places they could find or make. Ancient Greeks, Romans, and Hebrews covered the food they wanted to keep cold with snow, and topped it off with an insulating material to keep the heat out and the cold in. The Chinese harvested and stored ice before even the first millennium (Krasner-Khait). Many other pre-industrial societies stored food below ground, in cellars and wells (Refrigeration).

The pioneers’ rudimentary but effective cold spaces incorporated the most important part of the modern refrigerator: the refrigerant, the substance that circulates through the refrigerator to make the food cold. For these early, underground “refrigerators,” the refrigerant was water. The “refrigerator” would be a small room or chamber with water trickling down the walls by means of small holes. Pioneers also employed a variation on this technique by building a “springhouse”, a small house over a spring. They placed buckets of cream and butter into the naturally running water to keep their content cold (Refrigeration). Unfortunately, these methods were not without their shortcomings; food often spoiled anyway and many unfortunate pioneers fell victim to “summer complaint,” a sickness obtained from the bacteria of spoiled food (Krasner-Khiat).

In the mid 19th century, Frenchman Ferdinand Carre devised a more recognizeable form of the modern refrigerator. Carre began experimenting with the concept of circulating a coolant around a core (Ideafinder). In his “vapor-compression refrigeration system,” an instrument called a compressor circulated ammonia around the cool core of the system. Carre’s system became popular, but ultimately proved too large, expensive, and dangerous to become a real household item. Many continued to rely on iceboxes (Roger’s).

Raoul Pictet of Switzerland and Karl von Linde of Germany both modified Carre’s design to produce more practical refrigerators (Ideafinder). The first domestic refrigerator entered the scene in 1913 thanks to Chicago’s Fred W. Wolf, Jr. He coined his machine the “Domelre,” short for Domestic Electric Refrigerator. Wolf’s invention met with little success. The subsequent Kelvinator was more widely sold, but General Electric’s 1927 “Monitor Top” refrigerator won the early refrigerator popularity contest. The company produced over 1,000,000 units, some of which still function today (Refrigerator). What Is In Store For Refrigerators This vapor-compression refrigeration cycle has kept milk fresh, lettuce crispy, and leftovers tasty for nearly a century. Nevertheless, enterprising companies are revamping the refrigerator. Many are capitalizing on technology that allows consumers to take control of the temperature of the refrigerator. Sub-Zero’s dual refrigeration system throws in an extra compressor for increased freshness and three evaporators (essentially expansion valves) to allow the user to control the temperature in different areas of the refrigerator (Sub-Zero). Maytag also provides its customers with two thermostats to fine-tune temperature (Maytag). Whirlpool’s “In-Door Air Cooling System” directs air from the freezer into the refrigerator door to keep those items extra cold (Whirlpool). These Whirlpool refrigerators essentially have two refrigerants- air and ammonia.

Conclusion The refrigerator maintains a silent but powerful presence in today’s home. His shiny skin and comforting hum masks his little secret: that he is an underappreciated marvel of engineering. New gadgets and processes may change him in the near future, but his contributions to food preservation and life itself will remain for all time.

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Allen Lyle of Today’s Homeowner with Danny Lipford gives you some tips for how to choose a stove and refrigerator for your kitchen that will fit your lifestyle and still be affordable. (01:04)


Make Defrosting Your Freezer Easier

Freezers build up lots of frost over long periods of time, but you can prevent some of this build up. The next time you defrost your freezer, coat the inside with a thin layer of cooking oil. As this video shows, the freezer will build up less frost and b (01:16)


How to Grocery Shop Like A Trainer

In this week’s Made Fit TV episode, I let you raid my refrigerator, freezer, and pantry to get an idea of some food choices that work for a personal trainer like myself – and may work for you. (18:13)


How to Prevent Food Poisoning

While food poisoning can be unpredictable, there are steps you can take to ensure that your child’s tummy is safe. (01:10)


How to Make Roasted Tomatos

Foodland Ontario shows you these sweet, dark roasted tomatoes retain a slight juiciness to them and can be stored in the freezer for up to 3 months. Keep them refrigerated for up to 2 weeks and add them to soups, stews or pasta dishes.
For more like this visit: www.legourmet.tv (04:25)

French Home Accessories For Your Home

Are you planning to build your own home and you want some elegant interior design? If you do, it’s recommended that you consider having an interior design that is filled with French home accessories.

By:
Carolyn Claytonl
Home Improvementl
Nov 22, 2010

Texas: Home to Good Looking Patios and Backyards

Metropolitan living is the newest trend today.

By:
Andrew Beenel
Home Improvementl
Nov 22, 2010

Shopping for Orange Work For Associates

Essentially the most energetic portray I’ve bought was for a buddy of my husband. I discovered an artwork scholar at the local school that was trying to sell a wall portray she had carried out in orange and green. The portray depicted orange and green in nature and how they represented the moods of the day.

By:
RobertDavidsl
Home Improvementl
Nov 22, 2010

Iris Bulbs – Nature’s Easy-Care Showcase

They’re easy to plant, require little water and even less care, and yet they come back year after year with brilliant and showy displays that can put other flowers to shame.

By:
RobertDavidsl
Home Improvementl
Nov 22, 2010

Tips to Choose Cleaning Agents for Household

Household cleaning is a major part of regular maintenance. If you leave the things undone, this will not only increase the burden of cleaning the mess, but also take up a lot of your valuable time.

By:
Tauqeer Ul Hassanl
Home Improvementl
Nov 22, 2010

Tips to Choose Tableware

Nowadays, stores are abundant with amazing choice of cutlery, glassware and beautiful china. With so many options available, you have to restrict your choice to something that is durable, practical and attractive for formal meals.

By:
Tauqeer Ul Hassanl
Home Improvementl
Nov 22, 2010

The Snow Throwers Reviews – Get the best snow thrower For Your Needs

You will find several brands accessible throughout the market which guarantees to supply a world class snow thrower. But if you want to discover out the best snow thrower to suit your needs, then it’s recommended which you must learn some useful snow thrower reviews prior to purchasing it.

By:
CHTeel
Home Improvementl
Nov 22, 2010

Tips to Clean Cooker

For those whose most of the time spent in kitchen, cleaning cooker is the least favorite job for them. However, to avoid the major clean every so often, it is important to wipe up any spills and splashes as they appear.

By:
Tauqeer Ul Hassanl
Home Improvementl
Nov 22, 2010

How To Choose The Perfect Refrigerator Or Freezer

How To Choose The Perfect Refrigerator Or Freezer
Find the Perfect Side by Side Fridge
Freezer for Your Needs

By:
Leon0234711woksl
Home and Familyl
Apr 02, 2009

Refrigerator Freezer

About refrigerators and technology

By:
Leon0234711woksl
Home Improvementl
Mar 05, 2009
lViews: 2,197

Sub Zero Refrigerator History And New Green Models

The Sub-Zero Freezer Company was founded in 1945, by Westye F. Bakke in Madison, Wisconsin. In 2000, they acquired the domestic appliance line of the Wolf Range Corporation[1], a California-based manufacturer of professional-style ranges, cooktops and grills for both home and commercial use.

By:
Leon0234711woksl

Home Improvement>
Kitchensl
Mar 05, 2009
lViews: 781

How Does Refrigerator Work

What is refrigeration? Is the removal of heat from a designated space,
transferring it to another area.

By:
Leon0234711woksl
Home Improvementl
Mar 02, 2009
lViews: 4,319

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